By Kislay, creator of Recordful. Last updated November 15, 2026.
Short answer: Loom is priced per user. From Loom's pricing page on November 15, 2026, Business is $18 per user a month and Business + AI is $24 per user a month, with up to 17% off for annual billing. Atlassian has also discontinued Loom's free Creator Lite role, so those members now count as paid users. A team of 10 on Loom Business pays $180 a month. Recordful Pro is one price for the whole workspace: $19 a month, or $108 a year, however many teammates you invite.
How much does Loom cost in 2026?
From Loom's pricing page on November 15, 2026:
| Loom plan | Price | Main limits |
|---|---|---|
| Starter | Free | Up to 25 videos per person, 5 minutes per screen recording, up to 720p |
| Business | $18 per user a month | Unlimited videos and length, up to 4K, upload and download, remove Loom branding, password-protected videos |
| Business + AI | $24 per user a month | Adds Loom AI: auto titles, summaries, chapters, filler and silence removal |
| Enterprise | Contact sales | Adds SSO (SAML) and SCIM |
Loom's FAQ says you "can be billed monthly, but save 17% if you pay annually." Its banner says "save up to 17%." Loom does not list an annual per-user price on the page, so the tables below use the monthly price.
What changed with Loom's free Creator Lite seat?
Loom used to let paid workspaces add free Creator Lite members. Atlassian's support article on Loom's integration with Atlassian, checked November 15, 2026, says:
- "we're discontinuing the free Creator Lite role."
- On your integration date, "all Creator Lite users will be automatically upgraded to full Creator (paid user) status."
- There's no extra charge during a grace period up to your next billing date. Members you don't deactivate by then are billed as paid members.
- Asked "Can I stay on my current pricing?", the answer is "No."
Atlassian's billing policy says you're integrated with Atlassian "if you signed up for Loom after February 2026," and older accounts move over as they're integrated. Reports from SaaStr and others describe this as Loom ending its free seats for people who mostly watched and commented. Loom's own Starter plan still exists and still allows up to 50 Creator Lite members, per its pricing FAQ.
For a workspace where a few people record and many people watch, comment or record now and then, every one of those members can now be a paid seat.
What a team of 3, 5, 10 or 25 pays
Loom's monthly per-user price times the number of members, from Loom's pricing page on November 15, 2026, next to Recordful Pro:
| Team size | Loom Business (monthly) | Loom Business + AI (monthly) | Recordful Pro (monthly) | Recordful Pro (yearly) |
|---|---|---|---|---|
| 3 people | $54 a month | $72 a month | $19 a month | $108 a year |
| 5 people | $90 a month | $120 a month | $19 a month | $108 a year |
| 10 people | $180 a month | $240 a month | $19 a month | $108 a year |
| 25 people | $450 a month | $600 a month | $19 a month | $108 a year |
And per year:
| Team size | Loom Business, a year at the monthly price | Loom Business + AI, a year at the monthly price | Recordful Pro, billed yearly |
|---|---|---|---|
| 3 people | $648 | $864 | $108 |
| 5 people | $1,080 | $1,440 | $108 |
| 10 people | $2,160 | $2,880 | $108 |
| 25 people | $5,400 | $7,200 | $108 |
Even with Loom's full 17% annual discount, a 10-person team on Loom Business pays about $1,790 a year. Recordful Pro is $108.
Why is Recordful cheaper for teams?
Two reasons.
One price for the workspace. Recordful Pro is not sold per seat. You pay $19 a month (or $9 a month billed yearly), invite your teammates, and the price stays the same whether the workspace has 2 people or 25.
Recording and editing are free. Recording, the editor and exports up to 4K need no account and no plan. Pro adds the cloud. So teammates who only make local videos or edit don't need anything paid at all.
What does a team get on Recordful Pro?
Everything in the free plan, plus:
- Share links to a watch page with a clickable transcript, captions, comments, likes, an AI summary and chapters
- Instant Mode: uploads while you record and copies the link when you stop, like Loom
- 50 GB of cloud storage for the workspace
- Access control: private, workspace or public, plus a password and an expiry date on links
- View analytics on each video
- Audio cleanup: removes noise, echo, mouth sounds, breaths, filler words and long pauses
- Captions in 10 languages: English, Hindi, Spanish, French, German, Portuguese, Italian, Dutch, Japanese and Russian
- The Recordful Agent, which edits your video when you ask in a chat, with 4,500 AI credits a month per workspace
- Team members in one shared workspace
Viewers watch a link in their browser without an account, so the people you send videos to never need a seat.
Recordful vs Loom Business, feature by feature
| Loom Business | Recordful Pro | |
|---|---|---|
| Price for 10 people | $180 a month | $19 a month |
| Billing | Per user | Per workspace |
| Recording length | Unlimited | Unlimited |
| Quality | Up to 4K | Export up to 4K |
| Download videos | Yes | Yes, and free users keep files on their computer |
| Password on videos | Yes | Yes, plus link expiry |
| Transcripts and captions | Yes | Yes, captions in 10 languages |
| AI summaries and chapters | Business + AI ($24 per user) | Included |
| Filler word and silence removal | Business + AI ($24 per user) | Included in audio cleanup |
| Free trial | 14 days of Business + AI | 14 days of Pro |
Loom data from loom.com/pricing on November 15, 2026. For the full head-to-head, see Recordful vs Loom.
How to move your team from Loom to Recordful
- Install Recordful from the Chrome Web Store, or download the desktop app for Mac, Windows or Linux.
- Record something to try it. No account is needed for recording, editing or export.
- Sign in and start the 14-day Pro trial to create your workspace.
- Invite your teammates to the workspace. The price doesn't change as you add people.
- Turn on Instant Mode so each recording becomes a link the moment you stop.
- Download the Loom videos you want to keep as files before you cancel.
Frequently asked questions
How much is Loom per user in 2026? From Loom's pricing page on November 15, 2026: Business is $18 per user a month and Business + AI is $24 per user a month. Annual billing saves up to 17%. Enterprise is priced by sales.
Did Loom get rid of free viewer seats? Atlassian's support documentation says it is discontinuing the free Creator Lite role and upgrading those users to paid Creator status on each account's Atlassian integration date. Accounts that signed up after February 2026 are already integrated.
What is the cheapest Loom alternative for a team? Recordful Pro is $19 a month or $108 a year for the whole workspace, with no per-seat charge. Recording, editing and 4K export are free with no account.
Is Recordful Pro really one price for everyone? Yes. Pro is priced per workspace. You invite your team and pay $19 a month, or $9 a month billed yearly.
Do people I send a video to need to pay? No. Anyone with a public Recordful link can watch in their browser without an account.
Does Recordful have a free trial? Yes, 14 days of Pro. You can cancel anytime; payments are not refunded.
What does Loom's free plan include? Up to 25 videos per person, 5 minutes per screen recording, up to 720p. Recordful's free plan has no time limit and no cap on videos. See the free Loom alternative with no time limit.
More reading: share a screen recording with a link, open source Loom alternative, Loom alternative with no sign-up. Features: Instant Mode, the editor, Screen Recorder, Recordful Agents.
